the biggest first day advance ticketing sales in our company’s nearly 12-year history.
Of course, ticket price inflation will be playing a part in this if they’re working in dollars and not bums.
Box office figures generally are scored in currency and not seats sold, which leads to a constant string of broken records. It creates an illusion of increasingly popular movies, I suppose, and that’s apparently attractive material for the marketeers.
Fandango do say that the film has:
already sold out hundreds of showtimes.
If we can’t be precisely sure of how successful these pre-sales actually are, and to what extent the previous record holder Twilight: Eclipse is being… er… eclipsed, it’s still quite clear that a lot of people want their Hunger Games tickets and they want them now.
I don’t expect it’s playing a major part in the excitement, but as you’ll see from the ad above, Fandango are offering a free download of one of the soundtrack tunes for early purchases. Tomorrow Will Be Kinder by the Secret Sisters. It’s quite a slow number.
You know, I’m very excited to see the film myself. I get it. The song wouldn’t tempt me to buy early, and I’m not desperate to get a booking in hand right now, but if I haven’t been lucky enough to see this film by opening night, I’ll be there.