How Disney Is Selling Marvel Comics To The Kids

Janelle Asselin used to be a Batman editor, but she recently left to work in Disney Magazines, where she appears to be turning a whole new generation of kids into comic book readers.

In the UK, there have been a number of comics published by Panini/Marvel UK featuring Marvel superheroes aimed at kids, young kids even, distrubuted in newsagents and supermarkets. Indeed, the work created for that market was then translated and redistributed across Europe and South America.

Disney recently seized the creative control of that work, with an eye to creating that kind of material for the US newstand market first, which will then be licensed for other territories. And Janelle Asselin was headhunted from DC to make that happen.

The first sign of that is Marvel Super Hero Squad, replacing Spider-Man And Friends in the UK. Disney-created original Marvel superhero stories for the young uns. And sold EVERYWHERE.

And UK creators feeling abandoned by the changes? Someone new for you to submit work to… you have the experience after all!

And naturally, all this newstand-focussed work is happening well away from the eye of one Isaac Perlmutter.

[Have a question for the entertainment experts at BC? Use the Ask BC form instead. Have a comics, film, games, or entertainment commentary that's too epic for a comment thread? Use BC Letters to the Editor.]
groo0

Exclusive Sneak Peek: Sergio Aragones’ Groo: Fray of the Gods #4

Archie, Kevin Keller Join IDW and DC’s Pulse Nightclub Benefit Anthology “Love Is Love”

WWE News: Jerry Lawler Loses On-Screen Role, Amy “Lita” Dumas Gone From Company?

New iOS App “Expanded Comics” Brings 3D Animation To Motion Comics

Alicia Vikander’s New Tomb Raider Film Gets A Villain

Ducktales (Woo-Hoo!) Returns In Summer 2017 With 23 Episode Season

Retailers! Don’t Worry! You Can Make Money From The Image Comics 25 Cents Comics After All!

Valentine’s Day Comes Early With ‘Fifty Shades Darker’ Trailer And Ticket Sales Already Starting

willfarrell

Will Ferrell To Star A Comedy About eSports

Netflix Explains HDR Using Their Marvel Series