The Microsoft Product Placement That The Walking Dead Rejected

There must be plenty of scope for product placement on The Walking Dead. Many items of commerce could just be left in a street, or in an abandoned house, or wherever, really. It’s set in a world where characters might plausibly have ditched anything or everything at any moment.

But any product that would require electricity wouldn’t work so well, however. In the story, the power grids have gone down and there’s not a lot of juice running loose.

So Microsoft’s idea of getting Bing product-placed was, at the very least, a bit of wishful thinking.

From the NY Times:

“We pitched them last year where maybe the characters could find a library with a generator and do a Bing search,” said Sean Carver, a marketing director at Bing, who acknowledged the scene was a stretch.

Sounds like a really dumb move on the part of this marketing guy, right?

Or maybe it’s really clever. See, I’m surprised that Bing are copping to this stupid play, but it got them some ink in the NY Times… for a piece on the promotional team-up that Microsoft and The Walking Dead have come up with instead: some tie-in commercials with zombies that will air around the show. That’s an image from the promo at the head of this story.

Perhaps we’re being played for fools here, and if so, I’ve wandered right into this trap. I better try to redress the balance.

So? What can I offer on that front? Erm… According to a post at Mashable, Bing just cannibalises Google anyhow. Bad Bing, badda boom. Bing sucks, etc.

(I wouldn’t know, because I use Google. Always. Force of habit?)

So, while Bing have gone for a different promotional route, it’s true that Hyundai have placed some vehicles in the new series of Walking Dead. Keep an eye out for them. And wonder what lengths the writers had to go to in order to fit them in – the Bing idea, you’ll note, had a whole scene attached.

And no, Google haven’t paid me for this post.

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