Werewolves Are On The Rise In Luna: Welcome To Your New Life

The tealeaves, runes and pigeon bits all tell me that vampires are on the wane, and werewolves on the rise.

Riding this curve with pretty good timing, I should think, will be the Luna series of novels and in-development TV spin-off. We’ve sneaked an early look at the project’s press release. Here’s the key bit:

In January 2012 a new series of werewolf-themed books will launch, co-created by John Ceallach and Randy J. Goodwin from ‘The Vampire Diaries’. The novelization will be written by Blake Northcott.

The first book in the ‘Luna’ series, entitled ‘Welcome to Your New Life’, will be the basis for an upcoming television pilot that is currently in development. The TV series, moving forward in early 2012, is set in L.A., but could be filmed primarily in Vancouver, British Columbia.

So, it’s about werewolves. But what about werewolves? More from the press release:

‘Luna’ is a supernatural action-adventure series about a U.S. Army doctor who specialises in exotic
diseases. She returns home to Los Angeles after she is unknowingly infected by a mysterious virus while
serving overseas.

“This will turn the entire werewolf legend upside down,” says Ceallach, who has been working on the project since 2008. “’Luna’ is action-packed, with a lot of twists and turns. Anyone who is a fan of ‘The Vampire Diaries’ will love this series, but there’s a harder edge – the action and pacing is more along the lines of ‘24’.”

The below promotional image shouts out Goodwin’s association with The Vampire Diaries rather loudly (he had a recurring role in one season of the show). See how the Diaries title is easily more prominent than Northcote’s own Vs. Reality, and it even has a bigger footprint than the most salient title, that of Luna itself.

That’s why it’s a marketing image, I suppose.

Northcote can be followed on Twitter where she goes by the handle Comic Book Grrl. Last night she said:

[blackbirdpie url="http://twitter.com/#!/ComicBookGrrl/status/114101046724407296"]

But I think we’ve just scooped that and beat her to the punch. Oops?

That should teach her to brag about a big announcement just one tweet after mentioning @BleedingCool.

Incidentally, the project’s Facebook page is also tagged Marvel and Dark Horse, besides Luna, Vampire Diaries and 24. If nothing else, they know what audience they’re going for.

And it’s apparently not DC comics readers.