Justice League And Flashpoint Take August Top Spots As DC Continues To Narrow Market Share Difference With Marvel

In July, ICV2 estimated that Batman #712 sold 51,385. If that held true for August, then Justice League #1 sold 170,000 and Flashpoint #5 sold 94,000, with Fear Itself #5 on 90,000, Flashpoint #4 on 86,000 and Ultimate Fallout #4 (geaturing the first appearance of Miles Morales) on 75,000.

Despite only shipping two superhero comics through Diamond in the last week of August, DC has continued for the third month in a row to regain marketshare from Marvel.  Two months ago Bleeding Cool reported how DC had narrowed the gap between the two companies from 16 points in May to 11 points in June in terms of revenue and from 18 points to 10 points difference in terms of items sold. For the month of July, DC narrowed that further to 9 points for both.

Well in August, DC has improved that.  Marvel’s share of dollars has fallen from 39.43% to 37.34% and share of product from 43.59% to 42.47%, while DC’s share has risen slightly from 30.55% of dollars to 30.72% and share of product  34.76% to 34.84%.

This now gives Marvel only a seven point lead in terms of dollars spent six-and-a-half point lead in terms of product.

And next month.. all the sales on Justice League that happened after the 31st August, and the rest of the new DCU. Based on these statistics, it looks like DC may overtake Marvel for the first time in decades.

Overall, not only were comics sales up in August from July, they were significantly up from August last year. 2011 had been looking poor in comparison to 2010, but this month has done a lot to make up for that.

TOP COMIC BOOK PUBLISHERS

PUBLISHER RETAIL
MARKET
SHARE
UNIT
MARKET
SHARE
MARVEL COMICS 37.34% 42.47%
DC COMICS 30.72% 34.84%
DARK HORSE COMICS 5.78% 3.79%
IDW PUBLISHING 4.79% 3.74%
IMAGE COMICS 4.67% 4.64%
DYNAMITE ENTERTAINMENT 2.23% 2.24%
BOOM STUDIOS 1.24% 1.21%
VIZ MEDIA 1.14% 0.53%
EAGLEMOSS PUBLICATIONS LTD 1.11% 0.25%
ARCHIE COMIC PUBLICATIONS 0.88% 1.04%
OTHER NON-TOP 10 10.11% 5.25%

COMPARATIVE SALES STATISTICS

DOLLARS UNITS
AUGUST 2011 VS. JULY 2011
COMICS 9.00% 7.33%
GRAPHIC NOVELS 24.18% 13.26%
TOTAL COMICS/GN 13.74% 7.79%
AUGUST 2011 VS. AUGUST 2010
COMICS 15.14% 17.55%
GRAPHIC NOVELS 31.17% 20.17%
TOTAL COMICS/GN 20.15% 17.76%
YEAR-TO-DATE 2011 VS. YEAR-TO-DATE 2010
COMICS -4.60% -3.65%
GRAPHIC NOVELS -2.35% -7.61%
TOTAL COMICS/GN -3.87% -3.99%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 JUSTICE LEAGUE #1 $3.99 JUL110187 DC
2 FLASHPOINT #5 $3.99 JUN110178 DC
3 FEAR ITSELF #5 $3.99 JUN110581 MAR
4 FLASHPOINT #4 $3.99 JUN110175 DC
5 ULTIMATE COMICS FALLOUT #4 $3.99 JUN110611 MAR
6 AMAZING SPIDER-MAN #667 $3.99 JUN110622 MAR
7 AVENGERS #16 $3.99 JUN110586 MAR
8 WAR OF THE GREEN LANTERNS AFTERMATH #2 $3.99 JUN110168 DC
9 AMAZING SPIDER-MAN #668 $3.99 JUN110624 MAR
10 NEW AVENGERS #15 $3.99 JUN110598 MAR

TOP 10 GRAPHICS NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SERENITY: BETTER DAYS & OTHER STORIES HC $19.99 MAY110013 DAR
2 STAR WARS ADVENTURES: CHEWBACCA AND THE SLAVERS OF THE SHADOWLAND TP $7.99 MAY110021 DAR
3 WE 3 DELUXE EDITION HC (MR) $24.99 FEB110270 DC
4 B.P.R.D. HELL ON EARTH VOLUME 1: NEW WORLD $19.99 APR110034 DAR
5 BATMAN: MAD LOVE AND OTHER STORIES TP $17.99 MAY110240 DC
6 FF BY JONATHAN HICKMAN VOLUME 1 HC $19.99 JUN110738-M MAR
7 THE WALKING DEAD VOL. 14: NO WAY OUT TP $14.99 APR110444 IMA
8 THE WALKING DEAD VOL. 1: DAYS GONE BYE TP $9.99 JUL068351 IMA
9 BATMAN: UNDER THE RED HOOD TP $29.99 MAY110241 DC
10 INVINCIBLE IRON MAN VOLUME 6: STARK RESILIENT BOOK 2 TP $15.99 JUN110755 MAR

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