Now we’ve waded out into the sharp, clear waters of digital distribution (to waist deep at least) it looks like the phenomenon of cinematic reissues has gone from benefiting the canon of Sight and Sound-pleasers to being used to promote upcoming DVDs or Blu-ray box sets.
This kind of re-release has happened loads. Just to give you three examples, we’ve seen it with The Godfather, with Back to the Future and just this month with The Lion King. They’ve all been brought back to cinemas just weeks ahead of their home entertainment reissues, each film effectively being employed as its own trailer.
In the case of the latter, the film was upconverted to 3D – and there’s a 3D version of the Blu-ray coming too.
Sure makes a change from the Godard, Kubrick, Wilder and Bunuel I remember coming back around in “Newly Remastered” prints during my teens. I wish we could have lots of both, personally. Well, maybe not the Godard.
Two of the big returners on the slate for the coming months have just been announced: Top Gun and Ghostbusters.
To be fair, only one of them fits the above pattern, the other being getting a big screen rerelease for its own sake. And only one of them is being dimensionalised. Have you guessed which is which?
Time’s up.
It’s Top Gun getting the extra eye screwed on. Four minutes of 3D footage were premiered at Amsterdam’s International Broadcasting Convention today.
The conversion process has been bankrolled by Legend 3D, the company handling the work. It’s a new business model, but Legend think there’s cash to be made from tapping into catalgoue titles this way. I expect they’re right.
The Hollywood Reporter quote Legend’s CEO in saying that Paramount have plans to release the film into US cinemas in early 2012, pending approval by Tony Scott. There seems to be an implication there that, despite him being the film’s director, Scott’s had no input into the upconversion process so far.
Though I wouldn’t be at all surprised to see a 3D version within the next couple of years, the current reissue of Ghostbsusters is no more – or no less – than a new remaster of the film as we knew it.
But, sorry America – this is a UK-only thing, courtesy of the repeat-offending reissue culprits at Park Circus. There’s not a lot of info in their press release, but here’s the most salient bit:
In an all-new Digital Cinema Presentation, 80′s cult classic Ghostbusters is back to save the world this Halloween.
Were this a Sony reissue, designed to hawk a new Blu-ray, then there’d be a lot of marketing musclebeing flex, and I think Ghostbusters would do gangbusters – like Back to the Future did back in 2010. But, sadly, Park Circus don’t have the same resources, nor the same shiny-disc incentive, to mount a huge PR campaign.
So I guess it’s going to have to be a grassroots effort. Who’s with me?