Mark Romanek’s Epic Hamster Dance

It’s tempting to read Mark Romanek‘s new Kia commercial as a big joke on computer-monitor culture, from faceless Halo fragfests to the lunacy of the Hamster Dance, memes buried in entirely different strata of the virtual world but sharing some of the same digital DNA. It’s not being called Share Some Soul for nothing. And who can’t be happy that Halo gets more Hamstery, and not the other way around?

Or perhaps it’s just a WTF talking point with a laser sight trained on office water coolers and the sons of Videogum. You can take that tack if you want. Many people already have, and the ad is definitely in the surrealist spirit.

Here’s the spot in full.

http://www.youtube.com/watch?v=4zJWA3Vo6TU

Interesting, huh? There’s some worthwhile supplementary reading online too, giving you a couple of minutes worth of insight into the commercial.

Entertainment Weekly have fragmented some quotes from Romanek and spattered them across a piece about the ad. It would have been nice to read more of the director’s words and less of the journalist’s.

Better is an article on the FX in the ad, published at Shoot.

But what we’re missing is something meaningful on Rich+Tone’s choreography, the thing that makes the ad really work.

David F Walker Discusses The Cancellation Of Nighthawk And Marvel Comics

Red Dwarf XI – The Trailer

The Cybertronic Spree Keeps The Transformers Dream Alive

CqSjmomWAAAzZEt

Some Of The Amazing People Who Love Fleabag – And One Who Doesn’t

Myopia01-Covs-Razek

Richard Dent’s Myopia Comes To Dynamite

Three Days Of Terror: The Charlie Hebdo Attacks Trailer Looks Back At Horrific Events

ALTERLIFECOVER

Getting Past The 9 To 5 Grind With Kickstarter

TR2Cover

Exclusive Dark Horse Preview – Tomb Raider #8

10 New Retailer Exclusive Covers From Marvel And Dynamite

Fear the Walking Dead- Episode 209 Review