Mark Romanek’s Epic Hamster Dance

It’s tempting to read Mark Romanek‘s new Kia commercial as a big joke on computer-monitor culture, from faceless Halo fragfests to the lunacy of the Hamster Dance, memes buried in entirely different strata of the virtual world but sharing some of the same digital DNA. It’s not being called Share Some Soul for nothing. And who can’t be happy that Halo gets more Hamstery, and not the other way around?

Or perhaps it’s just a WTF talking point with a laser sight trained on office water coolers and the sons of Videogum. You can take that tack if you want. Many people already have, and the ad is definitely in the surrealist spirit.

Here’s the spot in full.

YouTube Preview Image

Interesting, huh? There’s some worthwhile supplementary reading online too, giving you a couple of minutes worth of insight into the commercial.

Entertainment Weekly have fragmented some quotes from Romanek and spattered them across a piece about the ad. It would have been nice to read more of the director’s words and less of the journalist’s.

Better is an article on the FX in the ad, published at Shoot.

But what we’re missing is something meaningful on Rich+Tone’s choreography, the thing that makes the ad really work.

Mike Marts’ Final Project For Marvel – Cooking For Wolverine


Turn Your Attention Towards The Pink Droid: R2-KT To Appear In Star Wars: The Force Awakens


Patton Oswalt To Join New Mystery Science Theater 3000


10 Page Preview Of Paul Jenkins And Andy Clarke’s Replica #1, Out This Wednesday From After Shock Comics


Star Wars Rebels Renewed For A Third Season

2000AD And Valiant Comics Advance Further Into Europe

The Bleeding Cool Top 100 Power List 2015 – 64 To 62

'Mission: Impossible - Rogue Nation' world premiere at the Vienna State Opera (Wiener Staatsoper)

Featuring: Christopher McQuarrie
Where: Vienna, Austria
When: 23 Jul 2015
Credit: Toppress/


Christopher McQuarrie Accepts Mission: Impossible 6


Death Sentence: London No.6 From Titan Comics Preview


J.J. Abrams Says Star Wars: The Force Awakens Is Done; Doesn’t Want To Ruin Movie With Spoilers