I remember Joe Quesada telling me how unprofitable the original graphic novel was for Marvel. How it ate up production, page rate and overhead. And how monthly serialisation funded much of that production process making serialisation-then-collection far more financially viable.
I think that was last year.
Anyway, it’s all change now, and I can’t stop myself from thinking that this is a direct result of Disney affording Marvel new distribution channels. But also the success of the Earth One Superman original graphic novel for DC, still in the charts.
Either way, The
Earth Season One graphic novels have had their full creative lineup revealed. The classic origin stories of the characters, retold by modern creators with an eye to new readers. And all in continuity…
Fantastic Four: Season One by Roberto Aguirre-Sacasa and David Marquez, February 2012
X-Men: Season One by Dennis Hopeless and Jamie McKelvie, March 2012
Daredevil: Season One by Antony Johnston and Wellinton Alves, April 2012
Spider-Man: Season One by Cullen Bunn and Neil Edwards, May 2012
Expect to see these used as an assault on the book charts and Disney stores equally. Here are some covers.