Disney Changes The Game – Pirates 4 On Blu-Ray One Month Before DVD

Disney aren’t too shy about experimenting with release patterns. Just last year they became locked in a short lived stand-off with the UK cinema chains for having slashed the theatrical release window of Alice in Wonderland, scheduling the DVD and Blu-ray  release for just twelve weeks, and not the usual 16, from when the film hit cinemas.

Disney won that one, though apparently with some compromise, and it’s interesting to note that they haven’t gone on to make 12-week windows the norm.

Their next big idea is to stagger the release of Pirates of the Caribbean 4 on the various home entertainment formats. The press release says that the Blu-ray, combo pack and download will be made available on October 18th. According to Blu-Ray.com, the DVD-only launch date is almost a month later on November 15th.

So, between those dates, the only way to see the film on DVD will be to buy the combo pack which includes a 3D Blu-ray, a 2D Blu-ray, a DVD and a “digital copy.”

I can follow the Disney strategy here. There will be those who resist the combo pack, for budgetary reasons as much as any other, I’d guess, and it would be unwise to dismiss them entirely.

The data Disney gather here could change release patterns for ever. Imagine if the combo pack gets a boost and the DVD-only release barely makes an impact: we could be seeing DVD-only SKUs hitting the skids within weeks.

Footnote: this is all in the US. International policy and plans may vary. I’ll keep you up to date on that as details come in.

COVERS

A Chat With Adam Hughes About His Spider-Gwen Variants

Fable Legends Has Adopted A Free-To-Play Model

harewood

Supergirl Pilot Casts 2 More Including Well Known Villain

agents-of-shield-poster

Art Of Evolution – Agents Of SHIELD Promo Posters Are Back

Image (78)

Batgirl And Oracle, Together Again For The First Time

10950710_10152842572234900_7541138203520082591_o

If You’re In Hong Kong, Go To The Xbox Restaurant And Get An Xbox One Burger (Or A What Burger?!)

26artsbeat-hulk-tmagArticle

Cover Variance: As DC Leaves New York, Marvel Runs NYC Covers

Hulk

Mark Ruffalo Gives Us A Hulk Poster For Avengers: Age Of Ultron

yolo

Swipe File: The Wicked + The Divine + Doctor Who

Hunger Is The Creepy New Game From LittleBigPlanet Vita Developer