This trailer for 50/50 reveals comedy about cancer that will be, perhaps inevitably, a whole lot funnier its subject matter implies.
Joseph Gordon Levitt stars as Adam, a fictionalised version of the film’s writer, Will Reiser. In theory, knowing that Reiser lived a lot of this will draw poignancy from real life events. Judging from the trailer, however, it would be plenty involving enough, not to mention amusing, if it were pure fiction.
The film’s director is Jonathan Levine, previously responsible for The Wackness and All the Boys Love Mandy Lane, a quietly promising young guy who could turn out a couple of real winners somewhere along the line.
The trailer is also available at Apple, with an added intro from Seth Rogen, Evan Goldberg and Will Resier.