
I’ll tell you what I liked about the new Arthur over the old one – it doesn’t try to milk alcoholism for “funny drunk” jokes. That’s a very pleasing step up, if you ask me.
Anyhow, more about that film tomorrow, when it opens in UK cinemas, as I have a couple of video interviews coming then with Greta Gerwig and director Jason Winer. In the meantime… I want to give you a phenomenal amount of Arthur merchandise. Just look at this picture:

It’s like the prize fund on The Gadget Show if The Gadget Show was actually about films.*
In order to win that little lot, please read the following:
In this fresh new look at a classic story, Russell Brand reinvents the role of loveable billionaire Arthur Bach, an irresponsible charmer who has always relied on two things to get by: his limitless fortune and the good sense of his lifelong nanny and best friend Hobson (Helen Mirren), to keep him out of trouble.
Kind-hearted, fun-loving, and utterly without purpose, Arthur spends every day in the heedless pursuit of amusement. But when his unpredictable public image threatens the staid reputation of the family foundation, Bach Worldwide, he is given an ultimatum: marry the beautiful but decidedly unlovable Susan Johnson (Jennifer Garner), an ambitious corporate exec who can keep him in line, or say goodbye to his billion-dollar inheritance and the only way of life he knows.
It’s a deal Arthur would be inclined to take…if he hadn’t just fallen for Naomi (Greta Gerwig), a New York City tour guide who shares his idealism and spontaneity. The independent Naomi sees Arthur not only for who he is, but for who he could be, and finally gives him a reason to take charge of his own life.
All he needs to do is stand up for what he wants. But at what cost?
With some unconventional help from Hobson—the one person who always believed he could do anything—Arthur will take the most expensive risk of his life and learn what it means to become a man.
Now e-mail me the answer to this question:
In Arthur, this up-and-coming actress, who recently starred in the films No Strings Attached and Greenberg, stars as Naomi, whom Arthur falls madly in love with. Name the actress.
Best of luck with that. I’ll pull three winners at random some point after April 29th. Please include your postal address in your e-mail entry.
With thanks to Warner Bros. Pictures and Arthur.
http://www.facebook.com/ArthurMovieUK
© 2011 Warner Bros. Entertainment. All rights reserved.
*Sounds good. Somebody call Channel 5.