
Back when the viral video 3D No Glasses was doing the rounds, I got in touch with the people who made it to try and get an admission of what their intent was. At that time, they said nothing revealing, but today, I received an e-mail with a full explanation. Here is the original video, a making-of clip and their statement on why they made the film in the first place.
We are Jonathan Post, a small post production company based in São Paulo. Our goal is to develop visual effects that can be used in a creative way, and not only just as an effect for its visual appeal. We want to make effects that tell stories, and many times we aim to achieve them in a way that they’re not noticeable.
We also create our own videos, like 3D no Glasses. The viral was completely made at Jonathan Post, from the idea, to the shoot, the visual effects and all the distribution. Launched in January 14th 2011, the video made its way through big internet sites reaching 2 million views in 2 days and almost 5 million in the first month.
Three months ago, while I was studying visual FX for 3D (stereoscopy), I realized that I have a big genetic problem. Whenever I try to blink only one eye at a time, I can only blink the left one. It doesn’t matter how hard I try, I have no individual control of my right eyelid. But Daniel was born with it. He has great control of his eyelid movements.
We also know that everybody hates 3D glasses, so we came up with this joke/solution.
Francois was doing a film with us at Jonathan Post. His accent and Personality were perfect for the film, We shot everything in 4K resolution, with the sharpest image we could get with the RED camera, with a big help from the photographer Alexandre Ermel.
To make the FX we came up with a simple solution. We created a 3D face, based on image photometry. We used the 3D face to track all his movements. We projected the film on the face, so we ended up with a steady image of the face. It didn’t matter the face was moving, we always had a steady image. After that, Rafa had a painful editing job to loop all of Francois’ eye-blinking. The final step was the addition of a subtle muscle movement, something between a normal blink and a normal wink.
And now we know. Good work, Jonathan Post.