Robert Rodriguez' Black Mamba - A Promotional Short Film For Nike

Starring Kobe Bryant as his apparent alter ego The Black Mamba (really?) there’s a new, 5-minutes or so short by Robert Rodriguez, designed to hawk Nike wares. The film has a couple of other big-name cameos, and sweet small-name one too.

I’m never going to own a pair of Nike shoes in my life, so my question is: how’s the film?

My own answer: Yeah, okay. I waste more time on a lot less several times a day, and I did laugh more than once. And if you read it as Rodriguez deconstructing his own, That’d-Be-Cool, intuitive creative process, then perhaps it’s worth a little bit more consideration.*

*Rodriguez didn’t write the story, but he is one of the credited screenwriters, alongside George Huang.

Bleeding Cool's coverage of San Diego Comic Con 2015 is brought to you by Valiant's BOOK OF DEATH #1 – in stores July 15th. Visit ValiantUniverse.com for more information.

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