Edna Mode Presents A New Trailer For The Incredibles On Blu-ray

The trailers for Disney and Pixar animated movies regularly make their online debuts this way, ripped from a DVD or Blu-ray and posted to YouTube. You might think the Mouse’s PR and marketing departments might provide a controllable, sanctioned online version first, but no, they rarely do.

There’s a leaflet in the packaging for the new Toy Story 3 discs that announces a Spring 2011 release for The Incredibles on Blu-ray. Better still, there’s an actual trailer for the film on the disc, and Pixar Talk have done the deed and shared with us all:

Who needs the time and budget for new footage when sticking Brad Bird in a recording booth for half an hour could be so fruitful?