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Iron Man Cleans Up On Times Square

Iron Man Cleans Up On Times Square See Mark Millar? This is how you get a superhero onto a billboard on Times Square.

The Alliance for Consumer Education (ACE) have a germ-fighting super-hero Ace Clean, who has teamed up with (i.e. paid Marvel a stack of cash for) Iron Man in a series of public facing information stunts. Handily just in time for the Iron Man 2 DVD and Blu Ray as well.

And yesterday they launched a Time Square billboard to push their nanny-state new world older demands that people be forced to watch their hands and stuff.

Sorry, I came over all libertarian all of a sudden. Apologies.

In association with The Association for Professionals in Infection Control & Epidemiology (APIC) and local comic store Midtown Comics (and there's an alliance I thought I'd never see), the events on the street and in the store behind held were broadcast on the video billboard and members of the public were able to get on the action too.

Iron Man Cleans Up On Times Square Iron Man Cleans Up On Times Square Iron Man Cleans Up On Times Square

As part of the promotion, 90,000 comic-style book covers are being made available to New Yorker school children (don't tell Senator Nancy King) with Ace Clean and Iron Man dispensing germ-fighting advice, being distributed by Midtown.

BusinessWire


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Rich JohnstonAbout Rich Johnston

Founder of Bleeding Cool. The longest-serving digital news reporter in the world, since 1992. Author of The Flying Friar, Holed Up, The Avengefuls, Doctor Who: Room With A Deja Vu, The Many Murders Of Miss Cranbourne, Chase Variant. Lives in South-West London, works from Blacks on Dean Street, shops at Piranha Comics. Father of two. Political cartoonist.
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