The most well known of these is a message written on the floor though only visible in the mirror. You may have seen the trailer several times without seeing it – this easter egg only appears if you watch the version of the trailer on the film’s official site, popping up when you get the ‘Replay’ message at the very end.
No need to go looking for it now, though – here it is, blown up and flipped so you can see the text clearly.
More reflected text appears in the title treatment. There’s a few flickering iterations of the same idea, but here’s a couple of grabs to show you what sort of thing they’re up to. Basically, they’re really selling a mirror theme here. Clearly it’s of crucial importance to the film’s plot.
Quite what importance these reflections might have is hinted at in the closing shot. This one.
There’s a woman who may, or may not, be Katie Featherstone from the first film. See how the baby has vanished from the crib? Not in the mirror it hasn’t.
Earlier in the trailer, you can see the rocking chair going wild in the same mirror. Other things going bump in the night down in the kitchen, as the pans are moving around a little.
The last ‘reflection’ is another kind. Towards the very end, over the closing title card a backwound voice can be heard. Then the trailer mimics the effect of going into reverse and the word spoken can be made out. Unsurprisingly, it’s Hunter. Now, odds on, Hunter is the baby. But it’s not a bad name for the dog. And it could be the woman. Or, perhaps, it’s somebody else entirely.
I think it’s certainly fitting for a ’2′ film to dwell on dualities, though I’m not going to read too much into that. At least, I’m trying not to. Tempting, though.
Roll on the next trailer, and the next wave of teases. In digging out these easter eggs I’ve gone from so-so to pretty darn interested.