SCOOP: Eighty-Three Second Scott Pilgrim Trailer To Air With Kick-Ass On Friday (UPDATE)

Kick-Ass will be released in the UK this Friday, two weeks ahead of the US release, to a very positive media reception. Reviews have been universally good, and this relatively-unknown superhero movie made a big splash in today’s papers, thanks to the London premiere – and Jane Goldman wearing a very interesting dress.

Even though it’s scheduled against Clash of The Titans, Kick Ass may be about to beat expectations. And among the audience, odds are a lot of comic book fans will be lining up to see the movie. But now they have another reason.

One minute, twenty-three seconds of Scott Pilgrim Vs The World, the new movie from Edgar Wright based on the Bryan O’Malley comic book, will play before the main film.

It’s very clever for all sorts of reasons. Not only are the audience the type who may be open to new comic-book-to-film experiences, but Scott Pilgrim itself gets referenced in the movie, in very positive terms. An advert, then a product placement – now that’s what I call synergy.

A big thank you to the Little Bleeder and Cineworld employee Gravelax who gave me the nod. And the BBFC for helping!

Do check out other Kick Ass and Scott Pilgrim coverage at Bleeding Cool.

UPDATE: I hear as a result of this very post that the Scott Pilgrim trailer is being brought forward online… more as I hear it.

rogue one

Rumored Rogue One Reshoots Suggest Film In Trouble

Fresh Romance From Oni Press To Debut At San Diego Comic Con With Babs Tarr Cover

hellboy

Mike Mignola Doubts Hellboy 3 Will Ever Happen

Swipe File: Graham Nolan Vs Mike S Mall

DSC_0837 - Version 2

143 Shot Of Cosplay, Celebs And The Showfloor From MCM London Comic Con Spring 2016

Michael Turner’s Exclusive Batman #1 Cover For Aspen And DC Rebirth

Woods_v4_TP_cover

The Power Of The Woods: Volume 4 Out This Wednesday

FullSizeRender-11-e1460412251576-600x868

A Tiny Square Of A Gotham Academy: Second Semester Cover

Hounded

Late To The Party – The Iron Druid Chronicles: Hounded

Spock Vegas Shows Emotion Over Jamer Bayer “Splatter” Prints At Space City Comic Con